Marketing Consultant Professional -ll Job at Lateral - AMER, United States

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  • Lateral - AMER
  • United States

Job Description

Role Description
We are seeking a highly organized, meticulous, and self-motivated Marketing Operations Consultant to
serve as the functional backbone of our marketing execution. The primary focus of this role is the
end-to-end operational management of critical marketing program components, including the requesting,
tracking, and seamless communication of deeplinks, TFNs, Bitly links, chat links and other tracking
mechanisms. You will act as the team’s ultimate source of truth, owning the master campaign calendar
and the centralized CMP code list. In addition to managing these vital assets, you will embed yourself in
the campaign lifecycle by partnering with the Program Manager to conduct rigorous campaign
development testing. By developing a deep, foundational understanding of all our marketing programs,
you will be uniquely equipped to build high-quality, visually compelling executive-level slides on an
as-needed basis to showcase the team's output, operational successes, and campaign readiness directly
to leadership.


Core Responsibilities
● Campaign Component Management: Own the end-to-end lifecycle of critical marketing
components; efficiently request, track, and communicate the status of deeplinks, TFNs, Bitly links,
chat links and tracking assets to relevant stakeholders.
● Cross-Functional Orchestration: Act as the central operational bridge, working fluidly with
various teams across the organization to gather requirements and deploy campaign assets.
● Task Prioritization: Manage multiple operational workflows simultaneously, ensuring all tracking
assets are delivered on time under strict deadlines.
● Calendar & Code Governance: Maintain, update, and manage the master team campaign
calendar and the CMP code list to ensure total alignment and data integrity across all active
programs.
● Campaign Development Testing: Collaborate directly with the Program Manager to participate
in hands-on campaign testing, verifying that all tracking links and codes function perfectly prior to
launch.
● Executive Visibility Design: Create high-quality, visually compelling executive-level slides on an
as-needed basis to showcase the team's output, operational successes, and campaign readiness
to leadership.


Must-Have Skills
● Education & Experience: Bachelor’s degree and 3+ years of relevant experience demonstrated
through a combination of professional marketing work, military experience, or specialized training.
● Marketing Operations Background: Proven experience working in agency and/or client-side
marketing, with a heavy emphasis on campaign execution, operations, or CRM environments.
● Asset & Link Tracking Familiarity: Direct experience or a strong understanding of handling
digital marketing components like deeplinks, vanity URLs, TFNs, and tracking codes.
● Stakeholder Collaboration: Demonstrated ability to work alongside and manage deliverables
across cross-functional teams at all levels of the organization.
● Time Management: Exceptional organizational skills and self-motivation, with a proven ability to
balance multiple tactical tasks in a fast-paced environment.
● Slide Creation & Google Suite: Proficiency in Google Suite, with a specific, demonstrated talent
for building crisp, executive-level presentation slides that synthesize operational work.

Job Tags

Full time

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